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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta name="author" content="John Robb">
<title>Reading Companion Design - John Robb, UX Designer</title>
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<div class="article">
<div class="jumbotron" style="padding-right: 0" id="article-readapp">
<div class="container col-sm-offset-1 col-sm-10 col-md-offset-2 col-md-8 col-lg-offset-3 col-lg-6">
<h1>A year of user research on Google's news products</h1>
<p>2016 - 2017</p>
</div>
</div>
<!--Added "margin-bottom:96px" as a hack - otherwise the article would be blocked by the footer at the bottom on all articles-->
<div class="container col-sm-offset-1 col-sm-10 col-md-offset-2 col-md-8 col-lg-offset-3 col-lg-6" style="margin-bottom:96px">
<p>
As a UX Research Assistant at Google I worked on Newsstand, Google News, AMP, and other early-stage products. I worked closely with product managers, developers, and designers to lead user research from planning and kickoff to analysis and presentation.
</p>
<p>
I worked towards answering many research questions such as:
<ul>
<li>Who are the different types of news consumers, and how do they get their news?</li>
<li>How might we make sure to present important and relevant news to each user?</li>
<li>How might we give users context for the news beyond the headlines?</li>
</ul>
</p>
<p>
Here is a short summary of some of the work I did:
</p>
<h2>Google Play Newsstand: Launching 4.0</h2>
<a class="fancybox" href="img/google/newsstand.png">
<img src="img/google/newsstand.png" class="img-responsive no-shadow" alt="Google Play Newsstand homepage">
</a>
<p class="caption">Google Play Newsstand homepage</p>
<p>
Led the following studies:
<ul>
<li>Iterative in-person usability tests</li>
<li>RITE testing</li>
<li>Large-scale benchmarking study</li>
<li>User needs workshop</li>
</ul>
</p>
<p>
Impact
<ul>
<li>Presented impact of user research to Google VP</li>
<li>Implemented usability fixes from research feedback</li>
<li>PMs and leadership have become invested in research. They now look to research as a way to push products forward and to help make decisions.</li>
<li>Positive press about redesign</li>
</ul>
</p>
<p class="quote text-center" style="margin-bottom:24px">
"It’s still a great place to get your news and latest headlines, but now there’s a big emphasis on the Briefing page."
</p>
<p class="caption">
-
<a href="https://www.digitaltrends.com/mobile/google-play-newsstand-4-update/">
Digital Trends Coverage
</a>
<h2>Google News redesign</h2>
<a class="fancybox" href="img/google/news.png">
<img src="img/google/news.png" class="img-responsive no-shadow" alt="The redesigned Google News">
</a>
<p class="caption">The redesigned <a href="https://news.google.com" target="_blank">news.google.com</a></p>
<p>
Led the following studies:
<ul>
<li>Remote usability study on desktop app</li>
<li>2 in-person mobile usability studies</li>
</ul>
</p>
<p>
Impact:
<ul>
<li>Many usability issues fixed before launch</li>
<li>Got stakeholder buy-in to do basic exploratory research</li>
<li>Good press coverage for redesign</li>
</ul>
</p>
<p class="quote text-center" style="margin-bottom:24px">
"Google today unveiled a new look for its 14-year-old news reader that makes the web service much easier to digest."
</p>
<p class="caption">
-
<a href="https://www.theverge.com/2017/6/27/15883430/google-news-redesign-fact-checking-card-design-layout">
The Verge Coverage
</a>
<h2>Exploratory Research</h2>
<a class="fancybox" href="img/google/journey.png">
<img src="img/google/journey.png" class="img-responsive no-shadow" alt="Slide from an exploratory research deck">
</a>
<p class="caption">Slide from an exploratory research deck</p>
<p>
Lead a user journey study for local news. Interviewed 8 people about their experiences in their local community. Created 4 main user journeys to inform the design and product direction of an early-stage concept
</p>
<h2>AMP (Accelerated Mobile Pages)</h2>
<a class="fancybox" href="img/google/amp-logo.png">
<img src="img/google/amp-logo.png" class="img-responsive no-shadow" alt="Accelerated Mobile Pages logo">
</a>
<p>
<ul>
<li>Quantitative study for a new concept. Users perceived it negatively in comparison to the current design, so that design did not move forward</li>
<li>Assisted in quantitative research on perception of AMP icon</li>
</ul>
</p>
</div>
</div>
<!-- <div class="container-fluid otherwork">
<div class="container col-xs-12 col-sm-offset-1 col-sm-10 col-md-offset-2 col-md-8">
<h3>Other Work</h3>
<div class="col-xs-4">
<a href="article_biz.html">
<img src="img/cover_biz.png" class="img-responsive center-block" style="max-height:168px">
<p>Business Magazine: UX Research</p>
</a>
</div>
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<a href="article_critter.html">
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<p>Critter Mobile App</p>
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<p>Nursing Home Compare: Usability Test</p>
</a>
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<a href="article_pl.html">
<img src="img/cover_pl.png" class="img-responsive center-block" style="max-height:168px">
<p>Plainlanguage.gov: Information Architecture</p>
</a>
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<a href="article_punchpal.html">
<img src="img/cover_pp.png" class="img-responsive center-block" style="max-height:168px">
<p>Kronos: Gamifying Workforce Timekeeping</p>
</a>
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<p>Coded up by John Robb</p>
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