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Hi,
Frequency doesn't equal to number of purchases/transactions. Frequency represents the number of repeat purchases the customer has made. It’s the count of time periods the customer had a purchase in.
ref: https://lifetimes.readthedocs.io/en/latest/Quickstart.html
The text was updated successfully, but these errors were encountered:
Hi,
Frequency doesn't equal to number of purchases/transactions. Frequency represents the number of repeat purchases the customer has made. It’s the count of time periods the customer had a purchase in.
ref: https://lifetimes.readthedocs.io/en/latest/Quickstart.html
The text was updated successfully, but these errors were encountered: