diff --git a/README.md b/README.md
index 37e668b..eee415c 100644
--- a/README.md
+++ b/README.md
@@ -6,7 +6,7 @@ The official RubyGems blog.
 Setup
 =====
 
-Make sure you have jekyll installed (`gem install bundler; bundle`), and run:
+Run `bin/setup` to install Bundler + all the gems you'll need to get started. Then:
 
     $ jekyll serve
 
diff --git a/bin/setup b/bin/setup
new file mode 100755
index 0000000..5fe1141
--- /dev/null
+++ b/bin/setup
@@ -0,0 +1,17 @@
+#!/bin/sh
+set -e
+export PATH="$(dirname "$0")/../bin:$PATH"  # Use binstubs
+
+if [ "$1" = "-v" ]; then
+  exec 3>&1
+else
+  exec 3>/dev/null
+fi
+
+# Install dependencies
+echo "Installing libraries and plugins"
+{ gem list -i bundler || gem install bundler
+  bundle
+} >&3 2>&1
+
+echo "Done! Run \`bundle exec jekyll serve\` to start the server, then visit http://localhost:4000/"