diff --git a/README.md b/README.md
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+++ b/README.md
@@ -1,38 +1,125 @@
 # GitHub Pull Request Plugin
 
-A [Buildkite plugin](https://buildkite.com/docs/agent/v3/plugins) to help build the GitHub post-merge check PR ref (`refs/pull/123/merge`).
+A [Buildkite plugin](https://buildkite.com/docs/agent/v3/plugins) to build the merged state of GitHub pull requests.
 
-This plugin helps you run CI run against the "merged" branch, helping catch bad merges.
+Why would I want this?
+ 1. Parity with other CI setups. Including [TeamCity](https://blog.jetbrains.com/teamcity/2013/02/automatically-building-pull-requests-from-github-with-teamcity/), Travis, and [Jenkins](https://wiki.jenkins.io/display/JENKINS/GitHub+pull+request+builder+plugin).
+ 2. Can help avoid building stale branches, as CI is done against the target branch at the time of the PR being raised rather than when the source branch was created
+ 3. Reduce the risk of failed builds from reaching master, due to bad merges (See the example at the bottom of this document)
+
+# Modes
 
 The plugin has two modes:
   - `mode: trigger` to async trigger another build (of the current pipeline); and
   - `mode: checkout` to checkout the PR merged ref (`refs/pull/123/merge`) rather than the head (`refs/pull/123/head`)
 
-## Example
+# Example
+
+## Checkout Mode
+When using `checkout` mode, the plugin should be specified on each build step (e.g. where a checkout happens)he
 
 ```yml
+plugins: &plugins
+  seek-oss/github-merged-pr#v0.0.5:
+    mode: checkout
+
 steps:
-  - plugins:
-      seek-oss/github-merged-pr#v0.0.5:
-        mode: checkout
+  - label: 'Make something'
+    commands:
+      - make something
+    plugins:
+      <<: *plugins
+
+  - label: 'Make something else'
+    commands:
+      - make something-else
+    plugins:
+      <<: *plugins
 ```
 
+## Trigger Mode
+In `trigger` mode the plugin should only be specified on one step, to prevent triggering multiple builds.
+
 ```yml
 steps:
-  - plugins:
-      seek-oss/github-merged-pr#v0.0.5:
-        mode: trigger
+  - label: 'Make something'
+    commands:
+      - make something
+    seek-oss/github-merged-pr#v0.0.5:
+      mode: trigger
+
+  - label: 'Make something else'
+    commands:
+      - make something-else
 ```
 
 Ensure `Skip pull request builds for existing commits` is set to `false` in your Pipeline settings, as BuildKite will build the branch and skip the PR build.
 
-## Tests
+# Tests
 
 To run the tests of this plugin, run
 ```sh
 docker-compose run --rm tests
 ```
 
-## License
+# License
 
 MIT (see [LICENSE](LICENSE))
+
+# Bad Merge Example
+
+An example of why it may be desirable to build the merged commit. Let's say you're raising a PR to implement a `subtract` function to a calculator that already does `add`ition:
+
+`origin/master` (commit `1abcdef`): calculator.js
+```
+class Calculator {
+  constructor() {
+    this.currentAnswer = 0;
+  }
+
+  subtract(value) {
+    this.currentAnswer -= value;
+  }
+}
+```
+
+(Tests omitted for brevity).
+
+You create a branch locally to implement your feature
+
+`feature/add` (commit `feba123`) (parent commit `1abcdef`): calculator.js
+```
+class Calculator {
+  constructor() {
+    this.currentAnswer = 0;
+  }
+
+  subtract(value) {
+    this.currentAnswer -= value;
+  }
+
+  add(value) {
+    this.currentAnswer += value;
+  }
+}
+```
+
+In the meantime, `origin/master` is updated to rename `currentAnswer` to `answer`.
+`origin/master` (commit `56789ab`) (parent commit `1abcdef`): calculator.js
+```
+class Calculator {
+  constructor() {
+    this.answer = 0;
+  }
+
+  subtract(value) {
+    this.answer -= value;
+  }
+}
+```
+
+You then raise your PR for `feature/add`, but:
+ 1. CI will run against the `HEAD` of the branch (commit `feba123`); and
+ 2. The PR will likely be merged (as tests pass) -- unless someone on your team notices; and
+ 3. The `git merge` will succeed (as there's no text conflicts); and
+ 4. The target branch (`master`) will be broken :(