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    <title>xorc.tech - home of the Xray Orchestration Platform</title>
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    <description>Recent content on xorc.tech - home of the Xray Orchestration Platform</description>
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      <title>Would you like to know more?</title>
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      <pubDate>Fri, 07 Jul 2017 17:04:41 +0600</pubDate>
      
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      <description>If you need some reading material or your boss only responds to presentations rather than the words coming out of your mouth, try these on for size; they are quite high level but should be enough to pique interest and provoke a discussion whether xray will be right for your company strategy and product vision. We have one showing our USPs and another focused on the NBA Marketing use case.</description>
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    <item>
      <title>Would you like to know even more?</title>
      <link>https://xorc.tech/know_more/know_more2/</link>
      <pubDate>Thu, 07 Jul 2016 17:04:41 +0600</pubDate>
      
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      <description>If you need to get deeper into the topic of Next Best Action Marketing and what the benefits are compared to the traditional, segment-based approach we can highly recommend Alan Trefler&amp;rsquo;s amazing and prescient book on the impending customerpocolypse or a case study related to the banking industry, one of the first verticals to really take advantage of this person-centric approach.</description>
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