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Closes basecamp#6.
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georgeclaghorn committed May 2, 2017
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* **Be Straightforward.** Whenever we speak - internally or externally - we should speak plainly and clearly. Watch out for lingo, assumptions, exaggeration, or other things that get in the way of a straightforward explanation. This doesn't mean we strip the poetry and personal expression from our language, but it's got to make sense. With the exception of deep technical discussions, anyone who reads what we collectively write should simply get it without further explanation required. Don't use seven words when five will do.

* **Be fair and do the right thing.** What's fair? What's the right thing? We all have to use our best judgement, and everyone's judgement varies, but a good rule of thumb is "what would you do for a friend or a neighbor if they asked for help?" An example might be providing a refund even if it's a little outside the refund window. Or being someone who says 'Sure we can do that for you' when a customer expected you to say 'sorry, we can't.' If the request is reasonable, grant it. At the same time, saying no is sometimes the right thing! If that’s the case, don’t feel badly about it.
* **Be fair and do the right thing.** What's fair? What's the right thing? We all have to use our best judgment, and everyone's judgment varies, but a good rule of thumb is "what would you do for a friend or a neighbor if they asked for help?" An example might be providing a refund even if it's a little outside the refund window. Or being someone who says 'Sure we can do that for you' when a customer expected you to say 'sorry, we can't.' If the request is reasonable, grant it. At the same time, saying no is sometimes the right thing! If that’s the case, don’t feel badly about it.

* **Levelheadedness**. We should be calm, considered, and thoughtful in our dealings with each other and the world at large. We don't act out of spite, we don't rush to judgement, we don't jump to conclusions. If someone disagrees with us or attacks us we listen, we think, and we respond calmly and clearly - directly addressing the idea or the situation, not the personality or the pressure.
* **Levelheadedness**. We should be calm, considered, and thoughtful in our dealings with each other and the world at large. We don't act out of spite, we don't rush to judgment, we don't jump to conclusions. If someone disagrees with us or attacks us we listen, we think, and we respond calmly and clearly - directly addressing the idea or the situation, not the personality or the pressure.

* **Generosity.** Generosity is a wonderful virtue. Being generous is surprising someone on the other end with goodwill and asking for nothing in return. It could be time, attention, or treasure - we give what we're expected to, and then some.

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